We Need a National Do Not Mail Registry
July 28, 2008
Most people have heard of the National Do Not Call Registry. What about a National Do Not Mail Registry? I for one am sick of receiving piles of junk mail. It makes me cringe filling my recycling box with wasted paper. Especially those credit card applications! Direct mail accounts for 2.4% of all land fills, and then factor in all the wasted ink and energy to produce and deliver them.
I do have to applaud the efforts of the industry to set a green standard with formation of the Green Marketing Coalition. Understand direct mailing has its place in marketing. It does return $12 for every dollar spent.
But they could save their time and money by allowing people like me opt out. So all of us who have the knee jerk reaction of tossing it in the garbage, should demand a National Do Not Mail Registry.
ForestEthics has a petition for a Do Not Mail Registry at donotmail.org.
It’s time we got rid of this outdated and wasteful practice, and got on with meeting the challenges of the 21st century.
I agree. I can not stand all the junk mail. If I did not ask for it do not send it to me, well you can send me my bills but all the other junk can go in the trash. Its a good idea I would sign up right away to stop all this junk mail. They should do a research on how many people just throw the junk in the trash, advertisers are waisting money.